By now you’ve heard the news about Facebook Timeline for brand pages. You’ve probably read a few blog posts about the changes and have observed how all of the cool kids are using Timeline for their brands. I’m bringing you a big daddy post about Timeline, what you really need to know, and throwing in some resources that you may have missed.
Why the big deal?
As a Facebook client, I have been super excited about the new Timeline changes. In fact, I’ve was so excited that they invited me to their offices in Austin, TX while I was at SXSW. (Okay, so the invite came before Timeline was released, but still….) I’m pretty sure that everyone on my floor at the office could hear me ooing and ahhing during Facebook’s first ever Facebook for Marketers Conference (fMC). Seriously, I love the new changes!
Here’s why:
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